01Overview
Strategy is the thinking that connects everything else: who you are for, what you say, which channels matter and which systems will support growth.
It can be a standalone engagement or the first phase of a brand, website or automation project.
02Capabilities
What's included.
- 01Brand Positioning
- 02Digital Audits
- 03Customer Journey Mapping
- 04Content Strategy
- 05Channel Planning
- 06Launch Planning
- 07Analytics Setup
- 08Automation Roadmaps
03Process
How it comes together.
- 01
Listen
Leadership interviews, data and the current state of things.
- 02
Audit
Brand, website, channels and internal workflows.
- 03
Plan
Priorities, sequencing and what success looks like.
- 04
Roadmap
A practical plan your team can act on.
04Tools
- Figma
05Questions
Is strategy required before design?
Not always as a separate project, but every engagement starts with enough strategy to make good decisions.